This article addresses an issue that companies are finally coming around to: the need to meet job applicants on their (high) technological level, via career sites that feature innovations their candidates are familiar with, like interactivity. One recruitment marketing leader was quoted saying that Gen Y was used to online dialogue and social networks.
Duh. So is Gen X. In fact, so are several baby boomers I know. (My neighbor, for example, talks to her mother on Skype every day.) I just think it’s funny that there are some companies just now realizing they need to replace their printable PDFs with dynamic career pages – but I’m glad they are coming around, because it really alleviates some of the pain of looking for a new career.
I’m guessing some of these companies lack the internal staff to develop such career sites that could be so much more compelling with videos, blogs and podcasts – who has time and skill to develop career sites like the one at Superior Energy, for example?
Fortunately, there are companies who specialize in this, like, of course, Novotus‘ own ReachingTalent. Seeing ahead of the curve, we knew candidates would soon demand a better way, and companies would respond. They have, and we’re glad to have the resources to help them when they can’t help themselves. Now, if we could just figure out a way to help candidates and employers read each other’s minds. Stay tuned…we’ll be getting to that next.
Tags: baby boomers, Gen X, Gen Y, innovation, interaction, jobs, novotus, reachingtalent, recruiting, recruitment process outsourcing, resumes, rpo, skype, social networking, social networks, superior, talent, talent acquisition, technology, videos, web 2.0
